Analysis on the Factors Influencing Chinese Consumers to Buy New Energy Vehicles

Abstract

In the high oil prices and increasing air pollution today, the new energy vehicles become a hot topic once again. The variety of programs have their own advantages and disadvantages from the current promotion of hybrid vehicles to the medium-term pure electric vehicles and long-term fuel cell vehicles, Scholars at home and abroad have a lot of researches on the analysis and development strategies of various technical programs. But there are few studies on the purchase behavior of new energy vehicles. This paper attempts to study and analyze consumer buying behavior of new energy vehicles to provide some reference for the development of new energy vehicles and a certain reference value for similar enterprises.