A Study of Centrality Measures in SNA

Abstract

In recent years, social network theory becomes more and more significant in social science. Basing on the fast-growing social network theory, SNA (Social Network Analysis) is also widely used and published in different journals. As social actors are like nodes in the network, we use centrality to measure these nodes in power, activity and communication convenience etc.. Degree centrality, betweenness centrality and closeness centrality are main detailed measurement, and they have different algorithm. In SNA study, the research purpose determines the selection of centrality; and the use of these three centralities constitutes an important part in SNA study.